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Who do you think your target market is? The best way to identify your ideal customers is to create a profile—a buyer or customer persona—a fictional representation of them. The key is to be as specific as possible.

Identifying your target market is one of the most crucial steps to achieving success in any business. By doing so, you can appropriately focus on the customer’s wants and needs, and tailor your offering to match. This process helps to ensure that you only invest in the best activities and approaches to marketing yourself to maximize returns. Furthermore, it helps to prioritize efforts efficiently, saving time and money in the long run.

Once you have a firm knowledge of your target market, you’ll know how to best communicate with them, what communication and marketing channels to use, and

In the first two parts of this series, we discussed the importance of email as a marketing tool for all small businesses. So why are we singling out business-to-business (B2B) email marketing here? We’re focusing on B2B in this post because many B2B business owners may have the wrong idea of positioning their email campaigns.

ROI by Industry

As we noted previously, according to Campaign Monitor, email generates $36 for every dollar spent, the highest ROI (return on investment) of any marketing strategy. And most businesses that always A/B test their emails generate an ROI of 48:1.

But

As we mentioned in part one of this series, email dominates the marketing kingdom, generating an impressive ROI (return on investment) of $36 for every dollar spent, the highest ROI of any marketing strategy, according to Campaign Monitor.

Email Design

Another crucial element contributing to the success of your email campaigns is how they’re designed. HubSpot notes there are 13 best practices for good email design:

1. Craft a strong subject line.
2. Write an attention-grabbing pre-header.
3. Be concise.
4. Keep your email on-brand.
5. Think about your layout.
6. Personalize every email.
7. Inc

You’ve been tracking your numbers regularly, and you know it's time to raise prices. Follow these five do’s and don’ts to raise prices without losing customers.

These ten tips will help you achieve success with your social media marketing efforts in 2023.

While survival was the name of the game for many small business owners during the COVID-19 pandemic, today’s entrepreneurs see a brighter future ahead. In Meta’s most recent Global State of Small Business report, small business owners in North America feel confident about surviving for at least another six months under present conditions. That’s good news for veteran-owned businesses strategizing how to grow to the next stage of success.

Operating a small business comes with many challenges. And, as you well know, attracting customers is undoubtedly one of them today. According to the latest Global State of Small Business report from Meta, while business owners face fewer challenges than they did at the beginning of the year, “lack of customer demand” remains one of the “most prominent challenges.”

To help you best support Black-owned businesses, we asked Black business owners and leaders this question for their best recommendations. From promoting Black-owned businesses on social media to providing Black founders with more access to funding, several recommendations may help you offer the best support to Black-owned businesses as you celebrate National Black Business Month.

From synergizing with Google Map Pack to using social media, there are several resources to help independent retailers succeed.

As if the last few years haven't been tumultuous enough for small business owners, you must also adapt to new consumer buying behaviors. Impacted by the still-raging COVID-19 global pandemic, inflation, and lifestyle stages, today's consumers have changed where and how they buy.

From reaching out to your local media to starting a “retailer of the year” award, there are many ways to make the most of independent retailer month.