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Displaying 1 - 12 of 347
Founders Story Sum Bar
Business Lessons Learned from Sum Bar's Success

Khailing Neoh, the founder of Sum Bar, a unique Dim Sum restaurant and bar in Greenville, South Carolina, shares her entrepreneurial journey and the lessons learned from establishing a culturally rich dining experience.

Woman working on laptop
Personal Financial Statement Template

A personal financial statement (PFS) is a snapshot of your financial position at a specific time. It lists your assets (what you own), liabilities (what you owe), and net worth. A PFS is essential for entrepreneurs looking to buy a business, get a loan, rent an office or storefront and more.

The 6 C's of Business Credit

Master business financing with the "Six C’s" of credit! Discover how lenders assess your application and boost your approval chances.

Two carpentry business owners discussing finances in shop looking at laptop
How to Establish Business Credit

Discover essential steps to establish and build a solid business credit history for your new business. Learn how to separate personal and business finances, apply for a tax ID, open a business bank account, and more to secure better loans and terms.

Small business owners looking at tablet running in their bakery.
What Really Impacts Your FICO Score?

Learn how your FICO Score affects credit approval and interest rates, and find practical tips for improving your credit score to enhance your financial standing.

SWOT Analysis
Important Questions to Ask in Your SWOT Analysis

Every small business owner should conduct a SWOT analysis at least twice yearly to assess their Strengths, Weaknesses, Opportunities and Threats compared to their competition, markets and industry.

Man working behind counter at cafe
How to Identify Your Ideal Customers

Who do you think your target market is? The best way to identify your ideal customers is to create a profile—a buyer or customer persona—a fictional representation of them. The key is to be as specific as possible.

Diverse marketing team discussing target market strategies
4 Ways Getting Your Target Market Right Can Help Drive Business

Identifying your target market is one of the most crucial steps to achieving success in any business. By doing so, you can appropriately focus on the customer’s wants and needs, and tailor your offering to match. This process helps to ensure that you only invest in the best activities and approaches to marketing yourself to maximize returns. Furthermore, it helps to prioritize efforts efficiently, saving time and money in the long run.


Once you have a firm knowledge of your target market, you’ll know how to best communicate with them, what communication and marketing channels to use, and


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Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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