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Learn how to translate military terms into civilian language to win customers for your veteran-owned company.
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Planning a marketing budget for a startup or small business? Start here for essential and optional marketing costs.
Every small business owner should conduct a SWOT analysis at least twice yearly to assess their Strengths, Weaknesses, Opportunities and Threats compared to their competition, markets and industry.
Who do you think your target market is? The best way to identify your ideal customers is to create a profile—a buyer or customer persona—a fictional representation of them. The key is to be as specific as possible.
As we mentioned in part one of this series, email dominates the marketing kingdom, generating an impressive ROI (return on investment) of $36 for every dollar spent, the highest ROI of any marketing strategy, according to Campaign Monitor.
Email Design
Another crucial element contributing to the success of your email campaigns is how they’re designed. HubSpot notes there are 13 best practices for good email design:
- Craft a strong subject line.
- Write an attention-grabbing pre-header.
- Be concise.
- Keep your email on-brand.
- Think about your layout.
- Personalize every email.
- Inc
You’ve been tracking your numbers regularly, and you know it's time to raise prices. Follow these five do’s and don’ts to raise prices without losing customers.
These ten tips will help you achieve success with your social media marketing efforts in 2023.
Every October is Cybersecurity Awareness Month, and this year, the two organizations behind the international campaign — the Cybersecurity and Infrastructure Security Agency (CISA) and the National Cybersecurity Alliance (NCA) — are highlighting four key action steps that everyone can take to better protect themselves against cyber threats.
Connect with customers for your veteran-owned business by using these marketing tips from a veteran entrepreneur.
If you’re a devotee of iPhones, it’s time to get excited—Apple just unveiled its new lineup of smartphones. Since the release of iPhones in June 2007, they have changed how we work and live.
Whether you’re a loyal iPhone user or a fan of Android, there is likely a lot you don’t know about how smartphones can improve your team’s efficiency and productivity.
Here are some tips for how smartphones can boost your business.
While digital transformation offers many benefits, it also comes with many challenges. For instance, investing in technology also increases cybersecurity risks. AI and machine learning have been known to potentially increase the attack surface for hackers, while big data and the cloud hold lots of information, which can pose a considerable risk in the wrong hands.
To help you best support Black-owned businesses, we asked Black business owners and leaders this question for their best recommendations. From promoting Black-owned businesses on social media to providing Black founders with more access to funding, several recommendations may help you offer the best support to Black-owned businesses as you celebrate National Black Business Month.
