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Learn how to translate military terms into civilian language to win customers for your veteran-owned company.

Planning a marketing budget for a startup or small business? Start here for essential and optional marketing costs.

Every small business owner should conduct a SWOT analysis at least twice yearly to assess their Strengths, Weaknesses, Opportunities and Threats compared to their competition, markets and industry.

Who do you think your target market is? The best way to identify your ideal customers is to create a profile—a buyer or customer persona—a fictional representation of them. The key is to be as specific as possible.

As we mentioned in part one of this series, email dominates the marketing kingdom, generating an impressive ROI (return on investment) of $36 for every dollar spent, the highest ROI of any marketing strategy, according to Campaign Monitor.

Email Design

Another crucial element contributing to the success of your email campaigns is how they’re designed. HubSpot notes there are 13 best practices for good email design:

1. Craft a strong subject line.
2. Write an attention-grabbing pre-header.
3. Be concise.
4. Keep your email on-brand.
5. Think about your layout.
6. Personalize every email.
7. Inc

You’ve been tracking your numbers regularly, and you know it's time to raise prices. Follow these five do’s and don’ts to raise prices without losing customers.

These ten tips will help you achieve success with your social media marketing efforts in 2023.

Connect with customers for your veteran-owned business by using these marketing tips from a veteran entrepreneur.

To help you best support Black-owned businesses, we asked Black business owners and leaders this question for their best recommendations. From promoting Black-owned businesses on social media to providing Black founders with more access to funding, several recommendations may help you offer the best support to Black-owned businesses as you celebrate National Black Business Month.

From synergizing with Google Map Pack to using social media, there are several resources to help independent retailers succeed.

As if the last few years haven't been tumultuous enough for small business owners, you must also adapt to new consumer buying behaviors. Impacted by the still-raging COVID-19 global pandemic, inflation, and lifestyle stages, today's consumers have changed where and how they buy.

From reaching out to your local media to starting a “retailer of the year” award, there are many ways to make the most of independent retailer month.