This customer touchpoint tool helps you improve the way you “touch” a customer or potential customer during the entire lifecycle with your business.
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- Active filters:
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- National
Marketing automation drastically reduces the man-hours required for marketing and sales tasks. Learn how to leverage tools so you can focus on direct sales.
Social media has revolutionized how businesses connect with their customers. For small business owners, it’s a powerful tool that can level the playing field, allowing them to reach new audiences, engage with customers, and build a strong brand presence—all without needing a huge marketing budget. Whether you're a solo entrepreneur or managing a small team, mastering social media is essential to your success.
In this article, we'll explore 11 top strategies and tips to help you harness the full potential of social media for your small business.
1. Define Your Social Media Goals
Before you start
A solid understanding of market research is essential for small businesses to establish themselves in a competitive market.
Here are some tips for developing product packaging that enhances your brand and helps make the sale for your small business.
Learn how to translate military terms into civilian language to win customers for your veteran-owned company.
Planning a marketing budget for a startup or small business? Start here for essential and optional marketing costs.
Every small business owner should conduct a SWOT analysis at least twice yearly to assess their Strengths, Weaknesses, Opportunities and Threats compared to their competition, markets and industry.
As we mentioned in part one of this series, email dominates the marketing kingdom, generating an impressive ROI (return on investment) of $36 for every dollar spent, the highest ROI of any marketing strategy, according to Campaign Monitor.
Email Design
Another crucial element contributing to the success of your email campaigns is how they’re designed. HubSpot notes there are 13 best practices for good email design:
- Craft a strong subject line.
- Write an attention-grabbing pre-header.
- Be concise.
- Keep your email on-brand.
- Think about your layout.
- Personalize every email.
- Incorporate
You’ve been tracking your numbers regularly, and you know it's time to raise prices. Follow these five do’s and don’ts to raise prices without losing customers.
Connect with customers for your veteran-owned business by using these marketing tips from a veteran entrepreneur.
From synergizing with Google Map Pack to using social media, there are several resources to help independent retailers succeed.
