
Who do you think your target market is? The best way to identify your ideal customers is to create a profile—a buyer or customer persona—a fictional representation of them. The key is to be as specific as possible.
Copyright © 2023 SCORE Association, SCORE.org
Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.