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Planning a marketing budget for a startup or small business? Start here for essential and optional marketing costs.

Every small business owner should conduct a SWOT analysis at least twice yearly to assess their Strengths, Weaknesses, Opportunities and Threats compared to their competition, markets and industry.

Who do you think your target market is? The best way to identify your ideal customers is to create a profile—a buyer or customer persona—a fictional representation of them. The key is to be as specific as possible.

You’ve been tracking your numbers regularly, and you know it's time to raise prices. Follow these five do’s and don’ts to raise prices without losing customers.

These ten tips will help you achieve success with your social media marketing efforts in 2023.

From synergizing with Google Map Pack to using social media, there are several resources to help independent retailers succeed.

As if the last few years haven't been tumultuous enough for small business owners, you must also adapt to new consumer buying behaviors. Impacted by the still-raging COVID-19 global pandemic, inflation, and lifestyle stages, today's consumers have changed where and how they buy.

From reaching out to your local media to starting a “retailer of the year” award, there are many ways to make the most of independent retailer month.

AAPI Entrepreneur, Vegan Founder, and Animal Lover Shares Their Advice for Business Success

From responding to your audience to consistently posting content, there are several social media strategies for small business owners.

TikTok continues its upward trajectory. In the U.S., Apptopia reports TikTok was the number-one downloaded app—with 94 million downloads in 2021, up 6% over 2020. It is currently the sixth most-used social platform in the world.

Social media has increasingly become a more important channel for retail sales, so it’s even more an imperative to make social commerce a part of your sales strategy.