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7 Ways to Support Black-Owned Businesses

Explore effective strategies for supporting Black-owned businesses, including increasing visibility, direct engagement, partnerships and advocacy for equity to foster innovation and diversity in the business world.

SWOT Analysis
Important Questions to Ask in Your SWOT Analysis

Every small business owner should conduct a SWOT analysis at least twice yearly to assess their Strengths, Weaknesses, Opportunities and Threats compared to their competition, markets and industry.

Man working behind counter at cafe
How to Identify Your Ideal Customers

Who do you think your target market is? The best way to identify your ideal customers is to create a profile—a buyer or customer persona—a fictional representation of them. The key is to be as specific as possible.

Store employee reviewing content on tablet with manager
What to Include in Your Operations Handbook

If you’re away from your business, your employees need to run the company without you. Your operations handbook should enable them to handle any situation that arises. Download this checklist to help you create your operations handbook.

Middle aged man working on computer in small modern office space
Designing the Perfect Email

As we mentioned in part one of this series, email dominates the marketing kingdom, generating an impressive ROI (return on investment) of $36 for every dollar spent, the highest ROI of any marketing strategy, according to Campaign Monitor.

Email Design

Another crucial element contributing to the success of your email campaigns is how they’re designed. HubSpot notes there are 13 best practices for good email design:

  1. Craft a strong subject line.
  2. Write an attention-grabbing pre-header.
  3. Be concise.
  4. Keep your email on-brand.
  5. Think about your layout.
  6. Personalize every email.
  7. Inc


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