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SWOT Analysis
Important Questions to Ask in Your SWOT Analysis

Every small business owner should conduct a SWOT analysis at least twice yearly to assess their Strengths, Weaknesses, Opportunities and Threats compared to their competition, markets and industry.

How to Train New Managers

If you want your new manager to succeed, they can’t operate in the dark. They must be prepared when employees ask questions or seek general guidance about company policies and procedures.

Store employee reviewing content on tablet with manager
What to Include in Your Operations Handbook

If you’re away from your business, your employees need to run the company without you. Your operations handbook should enable them to handle any situation that arises. Download this checklist to help you create your operations handbook.

Diverse marketing team discussing target market strategies
4 Ways Getting Your Target Market Right Can Help Drive Business

Identifying your target market is one of the most crucial steps to achieving success in any business. By doing so, you can appropriately focus on the customer’s wants and needs, and tailor your offering to match. This process helps to ensure that you only invest in the best activities and approaches to marketing yourself to maximize returns. Furthermore, it helps to prioritize efforts efficiently, saving time and money in the long run.


Once you have a firm knowledge of your target market, you’ll know how to best communicate with them, what communication and marketing channels to use, and

Veteran lady shaking hands with another lady
Growth Strategies for Veteran Entrepreneurs

While survival was the name of the game for many small business owners during the COVID-19 pandemic, today’s entrepreneurs see a brighter future ahead. In Meta’s most recent Global State of Small Business report, small business owners in North America feel confident about surviving for at least another six months under present conditions. That’s good news for veteran-owned businesses strategizing how to grow to the next stage of success.

Business Owner Putting Up Help Wanted Sign
What Do Employees Want? How to Attract and Retain Workers for Your Small Business

Many business owners still struggle to find and keep employees, whether small businesses operate in-office (store or restaurant), virtually, or in a hybrid environment.   As the nation continues to operate at nearly full employment, keeping your staff happy and onboard is even more difficult. Several recent surveys of U.S. employees reveal some challenges small business owners face and how they cope with them.

employee and owner fist bump bonding time in cafe happily
How to Cover for Employees When They’re Gone for an Extended Period

If the past few years have taught small business owners anything, it’s the unpredictability of life. Assuming that your SMB weathered the pandemic, you are understandably concerned about shoring things up ahead of the next crisis. If you’re starting your own company, you’ll want to adopt a few tried-and-true practices to guard against the unexpected.


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Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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