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Displaying 1 - 12 of 84
Diverse marketing team discussing target market strategies
4 Ways Getting Your Target Market Right Can Help Drive Business

Identifying your target market is one of the most crucial steps to achieving success in any business. By doing so, you can appropriately focus on the customer’s wants and needs, and tailor your offering to match. This process helps to ensure that you only invest in the best activities and approaches to marketing yourself to maximize returns. Furthermore, it helps to prioritize efforts efficiently, saving time and money in the long run.


Once you have a firm knowledge of your target market, you’ll know how to best communicate with them, what communication and marketing channels to use, and

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Growth Strategies for Veteran Entrepreneurs

While survival was the name of the game for many small business owners during the COVID-19 pandemic, today’s entrepreneurs see a brighter future ahead. In Meta’s most recent Global State of Small Business report, small business owners in North America feel confident about surviving for at least another six months under present conditions. That’s good news for veteran-owned businesses strategizing how to grow to the next stage of success.

Cropped photo of male hands working on documents with a calculator
12 Small Business Tax-Saving Strategies

To help small business owners and entrepreneurs save taxes through legitimate and easy ways, we asked experienced entrepreneurs and financial advisors this question for their best strategies. From hiring family members to implementing HSAs, there are several simple ways that may help you save taxes.

black couple sitting at dining room table with paperwork
LLC vs. LLP

Learn more about the difference between an LLC and an LLP for your business structure

Female small business owner doing business taxes
9 Tips For Doing Business Taxes

To help you better prepare for tax season, we asked small business owners and accountants for their best tips for doing business taxes.


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