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Personal Financial Statement Template

A personal financial statement (PFS) is a snapshot of your financial position at a specific time. It lists your assets (what you own), liabilities (what you owe), and net worth. A PFS is essential for entrepreneurs looking to buy a business, get a loan, rent an office or storefront and more.

The 6 C's of Business Credit

Master business financing with the "Six C’s" of credit! Discover how lenders assess your application and boost your approval chances.

Colleagues smiling looking at financial statements standing with hot coffee in their cafe

Understanding Financial Statements: The Balance Sheet, Income Statement and Cash Flow Statement

Discover essential financial statements for small business success: balance sheets, income statements, and cash flow statements. Learn why they matter, how to understand them, and their role in financial decision-making and business health assessment.

person using calculator calculating tax refund on the table

Managing Your Money Vs. Managing Your Business Finances

Personal and business finances in the same pot? Here are the 4 top situations when your personal and business finances should be handled differently.

Win Customers: Turn Military Speak into Civilian Speak

Learn how to translate military terms into civilian language to win customers for your veteran-owned company.

Happy creative marketing team working on new business project in office.

How to Create a Marketing Budget for Startups

Planning a marketing budget for a startup or small business? Start here for essential and optional marketing costs.

Important Questions to Ask in Your SWOT Analysis

Every small business owner should conduct a SWOT analysis at least twice yearly to assess their Strengths, Weaknesses, Opportunities and Threats compared to their competition, markets and industry.

How to Identify Your Ideal Customers

Who do you think your target market is? The best way to identify your ideal customers is to create a profile—a buyer or customer persona—a fictional representation of them. The key is to be as specific as possible.

How to Successfully Crowdfund Your Startup

Crowdfunding has disrupted the world of startup financing, creating new pools of capital for entrepreneurs. Instead of the single-lender model of the past, crowdfunding has made raising funds a collective online effort, giving money to new businesses and introducing them to potential future customers.

Woman entrepreneur sitting at table with laptop and hand full of papers on phone

Best Small Business Financing Options for Women in 2023

From loans to grants, here are the best small business financing options available to women entrepreneurs today.

Middle aged man working on computer in small modern office space

Designing the Perfect Email

As we mentioned in part one of this series, email dominates the marketing kingdom, generating an impressive ROI (return on investment) of $36 for every dollar spent, the highest ROI of any marketing strategy, according to Campaign Monitor.

Email Design

Another crucial element contributing to the success of your email campaigns is how they’re designed. HubSpot notes there are 13 best practices for good email design:

Craft a strong subject line.
Write an attention-grabbing pre-header.
Be concise.
Keep your email on-brand.
Think about your layout.
Personalize every email.
Inc

Cashier taking credit card at cash register from customer

How to Raise Prices Without Losing Customers

You’ve been tracking your numbers regularly, and you know it's time to raise prices. Follow these five do’s and don’ts to raise prices without losing customers.

Original text

Email Design