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Personal Financial Statement Template

A personal financial statement (PFS) is a snapshot of your financial position at a specific time. It lists your assets (what you own), liabilities (what you owe), and net worth. A PFS is essential for entrepreneurs looking to buy a business, get a loan, rent an office or storefront and more.

The 6 C's of Business Credit

Master business financing with the "Six C’s" of credit! Discover how lenders assess your application and boost your approval chances.

SWOT Analysis
Important Questions to Ask in Your SWOT Analysis

Every small business owner should conduct a SWOT analysis at least twice yearly to assess their Strengths, Weaknesses, Opportunities and Threats compared to their competition, markets and industry.

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How to Identify Your Ideal Customers

Who do you think your target market is? The best way to identify your ideal customers is to create a profile—a buyer or customer persona—a fictional representation of them. The key is to be as specific as possible.

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How to Successfully Crowdfund Your Startup

Crowdfunding has disrupted the world of startup financing, creating new pools of capital for entrepreneurs. Instead of the single-lender model of the past, crowdfunding has made raising funds a collective online effort, giving money to new businesses and introducing them to potential future customers.

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4 Ways Getting Your Target Market Right Can Help Drive Business

Identifying your target market is one of the most crucial steps to achieving success in any business. By doing so, you can appropriately focus on the customer’s wants and needs, and tailor your offering to match. This process helps to ensure that you only invest in the best activities and approaches to marketing yourself to maximize returns. Furthermore, it helps to prioritize efforts efficiently, saving time and money in the long run.


Once you have a firm knowledge of your target market, you’ll know how to best communicate with them, what communication and marketing channels to use, and


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