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Designing the Perfect Email

As we mentioned in part one of this series, email dominates the marketing kingdom, generating an impressive ROI (return on investment) of $36 for every dollar spent, the highest ROI of any marketing strategy, according to Campaign Monitor.

Email Design

Another crucial element contributing to the success of your email campaigns is how they’re designed. HubSpot notes there are 13 best practices for good email design:

  1. Craft a strong subject line.
  2. Write an attention-grabbing pre-header.
  3. Be concise.
  4. Keep your email on-brand.
  5. Think about your layout.
  6. Personalize every email.
  7. Inc

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Should You Buy a Franchise?

Is buying a franchise right for you? Here are some questions to ask yourself to ensure making a smart decision.

The Power of Pricing

More than 80% of small business owners under-price their products or services. Learn the 3 primary benchmarks of pricing, discounting strategies and more.


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