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Five metrics to watch!

With so many other things to pay attention to in your business, tracking your website's performance can be a daunting task. Web analytics platforms put an abundance of data at your fingertips. If you haven't the funds to hire someone to keep tabs on it for you, however, you may feel overwhelmed and under-inspired to dig into it.

So how can you avoid spending a lot of time and still get a decent grasp on the effectiveness of your website? 

Keep it simple by focusing on a few key metrics. Several that can provide beneficial insight include:

• Unique Visitors –

Elon Musk said, “When something is important enough, you do it even if the odds are not in your favor.” That’s the way Tracy Davenport felt when she opened Tracy’s Smoothie Place in Chestertown a little over two years ago. With a recently earned doctorate in human growth and development in hand, she set out to provide a healthy to-go option to people in a rural community. 

While Tracy’s shop started out as a place for all natural smoothies (you can find 15 of them there), it has now grown into a go-to for Hawaiian shave ice, all natural soup and farm fresh grilled cheese. You can also pick