- Active filters:
- Active filters:
2022 was a challenging year for cybersecurity with a rise in data breaches, ransomware attacks, scams, and identity theft.
Identifying your target market is one of the most crucial steps to achieving success in any business. By doing so, you can appropriately focus on the customer’s wants and needs, and tailor your offering to match. This process helps to ensure that you only invest in the best activities and approaches to marketing yourself to maximize returns. Furthermore, it helps to prioritize efforts efficiently, saving time and money in the long run.
Once you have a firm knowledge of your target market, you’ll know how to best communicate with them, what communication and marketing channels to use, and
In the first two parts of this series, we discussed the importance of email as a marketing tool for all small businesses. So why are we singling out business-to-business (B2B) email marketing here? We’re focusing on B2B in this post because many B2B business owners may have the wrong idea of positioning their email campaigns.
ROI by Industry
As we noted previously, according to Campaign Monitor, email generates $36 for every dollar spent, the highest ROI (return on investment) of any marketing strategy. And most businesses that always A/B test their emails generate an ROI of 48:1.
Is customer demand enough to expand your business? Before you run out to lease another property, follow these 6 tips to see if you’re ready.
As we mentioned in part one of this series, email dominates the marketing kingdom, generating an impressive ROI (return on investment) of $36 for every dollar spent, the highest ROI of any marketing strategy, according to Campaign Monitor.
Another crucial element contributing to the success of your email campaigns is how they’re designed. HubSpot notes there are 13 best practices for good email design:
- Craft a strong subject line.
- Write an attention-grabbing pre-header.
- Be concise.
- Keep your email on-brand.
- Think about your layout.
- Personalize every email.