Original text

Every small business owner should conduct a SWOT analysis at least twice yearly to assess their Strengths, Weaknesses, Opportunities and Threats compared to their competition, markets and industry.

If you want your new manager to succeed, they can’t operate in the dark. They must be prepared when employees ask questions or seek general guidance about company policies and procedures.

Who do you think your target market is? The best way to identify your ideal customers is to create a profile—a buyer or customer persona—a fictional representation of them. The key is to be as specific as possible.

Crowdfunding has disrupted the world of startup financing, creating new pools of capital for entrepreneurs. Instead of the single-lender model of the past, crowdfunding has made raising funds a collective online effort, giving money to new businesses and introducing them to potential future customers.

If like many successful women leaders, you’re excited to grow your network, but aren’t sure where to get started, check out these networking resources.

Quality control processes can be used most businesses, whether they are product-based or service-based. Learn how to insert quality into your business.

Women business owners face the same daily challenges all entrepreneurs face but, they face additional challenges as well.

Besides cost concerns, answer these questions before you put down a deposit on the best location for your small business.

Article that presents stats comparing the success of women-owned businesses vs. male-owned businesses.

Starting and growing a business is challenging, no matter your race, gender or age. But female entrepreneurs have long faced more challenges than their male counterparts.

If you’re away from your business, your employees need to run the company without you. Your operations handbook should enable them to handle any situation that arises. Download this checklist to help you create your operations handbook.

Start off your entrepreneurial journey on the right foot with these 14 tips for aspiring women entrepreneurs.