Identifying your target market is one of the most crucial steps to achieving success in any business. By doing so, you can appropriately focus on the customer’s wants and needs, and tailor your offering to match. This process helps to ensure that you only invest in the best activities and approaches to marketing yourself to maximize returns. Furthermore, it helps to prioritize efforts efficiently, saving time and money in the long run.
Once you have a firm knowledge of your target market, you’ll know how to best communicate with them, what communication and marketing channels to use, and