Original text

Identifying your target market is one of the most crucial steps to achieving success in any business. By doing so, you can appropriately focus on the customer’s wants and needs, and tailor your offering to match. This process helps to ensure that you only invest in the best activities and approaches to marketing yourself to maximize returns. Furthermore, it helps to prioritize efforts efficiently, saving time and money in the long run.

Once you have a firm knowledge of your target market, you’ll know how to best communicate with them, what communication and marketing channels to use, and

Women entrepreneurs have become a major force in the world of small business, and here are five grants specifically for them.

In the first two parts of this series, we discussed the importance of email as a marketing tool for all small businesses. So why are we singling out business-to-business (B2B) email marketing here? We’re focusing on B2B in this post because many B2B business owners may have the wrong idea of positioning their email campaigns.

ROI by industry

As we noted previously, according to Campaign Monitor, email generates $36 for every dollar spent, the highest ROI (return on investment) of any marketing strategy. And most businesses that always A/B test their emails generate an ROI of 48:1.

But

Join today's webinar to learn how a SCORE mentor can help you grow your business.

The federal government sets aside a certain percentage of contracts for Women Owned Small Businesses in areas where they have been under-represented.

Is customer demand enough to expand your business? Before you run out to lease another property, follow these 6 tips to see if you’re ready.

Every small business needs internal financial controls. Otherwise, you risk employee fraud, cash flow shortages, or even bankruptcy.

As we mentioned in part one of this series, email dominates the marketing kingdom, generating an impressive ROI (return on investment) of $36 for every dollar spent, the highest ROI of any marketing strategy, according to Campaign Monitor.

Email Design

Another crucial element contributing to the success of your email campaigns is how they’re designed. HubSpot notes there are 13 best practices for good email design:

1. Craft a strong subject line.
2. Write an attention-grabbing pre-header.
3. Be concise.
4. Keep your email on-brand.
5. Think about your layout.
6. Personalize every email.
7. Inc

Is buying a franchise right for you? Here are some questions to ask yourself to ensure making a smart decision.

Just like marriages, business partnerships often run into rough waters. To ensure your partnership stays on course, follow these tips.

More than 80% of small business owners under-price their products or services. Learn the 3 primary benchmarks of pricing, discounting strategies and more.

View the on-demand course modules, then attend this live Q&A dedicated to answering your questions about Supplier Diversity & Certifications.