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How to Build Your Brand on a Budget

Building a strong brand doesn’t have to drain your business bank account. Learn the essentials to develop and promote your business brand.

The Power of Visual Marketing

Are you harnessing the power of visual marketing for your business? Learn how to find, create and use high-quality images to improve your marketing results.

Identifying Your Core Value Proposition

A core value proposition is the value that customers get from doing business with you. It's not your product or service. It’s the overall essence that makes your business stand out from the competition. This eguide can help you determine your company's core value proposition.

Business Technology Program booklet

31-page multi-color companion document parallelling the two-hour webinar summarizing the key features and benefits of modern technology tools for small businesses.  This PDF version is crammed with hotlinks to online references making it easy to investigate further.

Current Technology for Small Business webinar

The Business Technology Program (championed by at&t) presents the narrated PowerPoint presentation in several modules detailing the features and benefits of myriad technology tools related to Websites, eMarketing, and Finance that can be self-studied at the viewers chosen pace to improve their awareness of the newer potential aids to their small businesses.

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Marketing Plan Guide

A well-designed marketing plan can help you raise awareness of your business, attract more customers and boost sales. Use this guide to develop a 12-month marketing plan and integrate it into your company’s business plan.


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Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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