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SWOT Analysis
Important Questions to Ask in Your SWOT Analysis

Every small business owner should conduct a SWOT analysis at least twice yearly to assess their Strengths, Weaknesses, Opportunities and Threats compared to their competition, markets and industry.

Small business employees working at checkout of cafe
Checklist: Employee Branding

Employees are a critical element in conveying your business brand, and you must understand their value and importance of representing your small business.

Checklist for an Effective Sales Meeting

The more time your sales team spends in meetings, the less time they have available to actually sell. Download this checklist to prepare for and lead an effective sales meeting—one that gets maximum results in minimum time.

Employee Recordkeeping Checklist

The U.S. Department of Labor requires you to keep records of the following information about each employee as long as he or she works for you. Download this checklist to help you maintain the proper employee records.


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