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Displaying 1 - 12 of 1442
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The State of Women Entrepreneurs

How are women business owners faring these days? Read Rieva’s blog on the latest research about women entrepreneurs around the world.

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Cybersecurity in 2022

2022 was a challenging year for cybersecurity with a rise in data breaches, ransomware attacks, scams, and identity theft.

Diverse marketing team discussing target market strategies
4 Ways Getting Your Target Market Right Can Help Drive Business

Identifying your target market is one of the most crucial steps to achieving success in any business. By doing so, you can appropriately focus on the customer’s wants and needs, and tailor your offering to match. This process helps to ensure that you only invest in the best activities and approaches to marketing yourself to maximize returns. Furthermore, it helps to prioritize efforts efficiently, saving time and money in the long run.


Once you have a firm knowledge of your target market, you’ll know how to best communicate with them, what communication and marketing channels to use, and

Business man working on laptop with a cup of coffee as he checks his email
Best Practices for B2B Email

In the first two parts of this series, we discussed the importance of email as a marketing tool for all small businesses. So why are we singling out business-to-business (B2B) email marketing here? We’re focusing on B2B in this post because many B2B business owners may have the wrong idea of positioning their email campaigns.

ROI by Industry

As we noted previously, according to Campaign Monitor, email generates $36 for every dollar spent, the highest ROI (return on investment) of any marketing strategy. And most businesses that always A/B test their emails generate an ROI of 48:1.

But

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Designing the Perfect Email

As we mentioned in part one of this series, email dominates the marketing kingdom, generating an impressive ROI (return on investment) of $36 for every dollar spent, the highest ROI of any marketing strategy, according to Campaign Monitor.

Email Design

Another crucial element contributing to the success of your email campaigns is how they’re designed. HubSpot notes there are 13 best practices for good email design:

  1. Craft a strong subject line.
  2. Write an attention-grabbing pre-header.
  3. Be concise.
  4. Keep your email on-brand.
  5. Think about your layout.
  6. Personalize every email.
  7. Inc

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Should You Buy a Franchise?

Is buying a franchise right for you? Here are some questions to ask yourself to ensure making a smart decision.


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