
With so many other things to pay attention to in your business, tracking your website's performance can be a daunting task. Web analytics platforms put an abundance of data at your fingertips. If you haven't the funds to hire someone to keep tabs on it for you, however, you may feel overwhelmed and under-inspired to dig into it.
So how can you avoid spending a lot of time and still get a decent grasp on the effectiveness of your website?
Keep it simple by focusing on a few key metrics. Several that can provide beneficial insight include:
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