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help you plan and track your marketing efforts to define your goals, customers, competition, strengths and weaknesses

If you have decided that 2021 will be your year to start a business, congratulations! Make sure you have each of these items before you open your doors — whether in person or virtually — for business.

It’s important to build mutually beneficial relationships with your network to help one another fuel your successes. But sometimes asking these professional references or acquaintances for a favor isn't easy. Use these rules to make it easier.

Digital strategies that help you establish an online presence, reach potential customers, cement relationships with your customers, and build brand awareness.

We surveyed a variety of marketing professionals and small business owners for their customer segmentation discovery tips.

Determine whether an S Corporation is the best decision for your LLC with this list of pros, cons, and helpful tips.

Nahla Davies dives into how this gap impacts all businesses and provides tips to promote equality.

Providing volunteer opportunities for your employees has benefits. Learn more about how you can build an Employee Volunteer Program.

Outsourcing work is essential for any entrepreneur to scale their business. Four tips to know when and what work to outsource to assist in your success.

In this post, we dive deep into ten hand-picked lead magnet strategies that have repeatedly proved their worth for small businesses

Gain insight from Black entrepreneurs who have grown their businesses from the ground up. Learn the intricacies of being a Black business owner in the U.S.

What is your best tip for someone looking to name their business? We collected the best business naming tips and have summarized their answers below.