Translate
Khailing Neoh, the founder of Sum Bar, a unique Dim Sum restaurant and bar in Greenville, South Carolina, shares her entrepreneurial journey and the lessons learned from establishing a culturally rich dining experience.
- Active filters:
-
-
-
- National
- Active filters:
-
-
-
- National
Planning a marketing budget for a startup or small business? Start here for essential and optional marketing costs.
Who do you think your target market is? The best way to identify your ideal customers is to create a profile—a buyer or customer persona—a fictional representation of them. The key is to be as specific as possible.
Identifying your target market is one of the most crucial steps to achieving success in any business. By doing so, you can appropriately focus on the customer’s wants and needs, and tailor your offering to match. This process helps to ensure that you only invest in the best activities and approaches to marketing yourself to maximize returns. Furthermore, it helps to prioritize efforts efficiently, saving time and money in the long run.
Once you have a firm knowledge of your target market, you’ll know how to best communicate with them, what communication and marketing channels to use, and
AAPI Entrepreneur, Vegan Founder, and Animal Lover Shares Their Advice for Business Success
From responding to your audience to consistently posting content, there are several social media strategies for small business owners.
TikTok continues its upward trajectory. In the U.S., Apptopia reports TikTok was the number-one downloaded app—with 94 million downloads in 2021, up 6% over 2020. It is currently the sixth most-used social platform in the world.
Social media has increasingly become a more important channel for retail sales, so it’s even more an imperative to make social commerce a part of your sales strategy.
From the National ACE to Asian Wander Women, there are several AANHPI professional networks for entrepreneurs to join.
From building camaraderie to inspiring word-of-mouth referrals, there are several ways that volunteering can help grow your business.
A descriptive and data-driven visualization of your ideal customer is called a buyer persona. Learn how to use these personas to build your marketing plan.
Digital strategies that help you establish an online presence, reach potential customers, cement relationships with your customers, and build brand awareness.
