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How to Identify Your Ideal Customers

Who do you think your target market is? The best way to identify your ideal customers is to create a profile—a buyer or customer persona—a fictional representation of them. The key is to be as specific as possible.

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Vegan Distribution Q&A

AAPI Entrepreneur, Vegan Founder, and Animal Lover Shares Their Advice for Business Success

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The Emerging Impact of TikTok on Small Businesses

TikTok continues its upward trajectory. In the U.S., Apptopia reports TikTok was the number-one downloaded app—with 94 million downloads in 2021, up 6% over 2020. It is currently the sixth most-used social platform in the world.

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Social Selling Success

Social media has increasingly become a more important channel for retail sales, so it’s even more an imperative to make social commerce a part of your sales strategy.

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Running Virtual Events

Small to mid-sized businesses can use virtual and hybrid events to their advantage. To accomplish this, they can look to Broadway shows for inspiration.


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