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If you want your new manager to succeed, they can’t operate in the dark. They must be prepared when employees ask questions or seek general guidance about company policies and procedures.

Who do you think your target market is? The best way to identify your ideal customers is to create a profile—a buyer or customer persona—a fictional representation of them. The key is to be as specific as possible.

Crowdfunding has disrupted the world of startup financing, creating new pools of capital for entrepreneurs. Instead of the single-lender model of the past, crowdfunding has made raising funds a collective online effort, giving money to new businesses and introducing them to potential future customers.

If like many successful women leaders, you’re excited to grow your network, but aren’t sure where to get started, check out these networking resources.

Besides cost concerns, answer these questions before you put down a deposit on the best location for your small business.

Starting and growing a business is challenging, no matter your race, gender or age. But female entrepreneurs have long faced more challenges than their male counterparts.

Start off your entrepreneurial journey on the right foot with these 14 tips for aspiring women entrepreneurs.

Here are 26 of Rieva Lesonsky’s favorite online resources for women entrepreneurs.

How are women business owners faring these days? Read Rieva’s blog on the latest research about women entrepreneurs around the world.

From loans to grants, here are the best small business financing options available to women entrepreneurs today.

Identifying your target market is one of the most crucial steps to achieving success in any business. By doing so, you can appropriately focus on the customer’s wants and needs, and tailor your offering to match. This process helps to ensure that you only invest in the best activities and approaches to marketing yourself to maximize returns. Furthermore, it helps to prioritize efforts efficiently, saving time and money in the long run.

Once you have a firm knowledge of your target market, you’ll know how to best communicate with them, what communication and marketing channels to use, and

Women entrepreneurs have become a major force in the world of small business, and here are five grants specifically for them.