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Diverse marketing team discussing target market strategies
4 Ways Getting Your Target Market Right Can Help Drive Business

Identifying your target market is one of the most crucial steps to achieving success in any business. By doing so, you can appropriately focus on the customer’s wants and needs, and tailor your offering to match. This process helps to ensure that you only invest in the best activities and approaches to marketing yourself to maximize returns. Furthermore, it helps to prioritize efforts efficiently, saving time and money in the long run.


Once you have a firm knowledge of your target market, you’ll know how to best communicate with them, what communication and marketing channels to use, and

Smiling young African woman working online by a cafe window
Should You Buy a Franchise?

Is buying a franchise right for you? Here are some questions to ask yourself to ensure making a smart decision.

The Power of Pricing

More than 80% of small business owners under-price their products or services. Learn the 3 primary benchmarks of pricing, discounting strategies and more.


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