Without financial self-sufficiency, non-profit organizations cannot choose their direction or concentrate on their mission. This guide is about a great American institution and a powerful agent for change: the non-profit charitable organization.
Rarely is a complete update required, but frequently the marketing section strategies and tactics need review and updating to meet constantly changing market realities.
For example, which of your actions/activities worked well and should be continued, and which should not? If everything is working, then you are not experimenting enough — not everything will work
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