
What is a business plan and why do I need one?
A business plan defines the nature and scope of your business, quantifies your product mix/volume and/or service type/scope goals, and serves as your company’s resume. It describes the marketing, sales, operational, and financial aspects of a business. It is the roadmap annotated with the course you will pursue to achieve your goals. Because it provides specific and organized information about your business and how invested/borrowed money will be returned/repaid, a good business plan is a crucial part of any investment prospectus or loan package