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Essential Elements of Every Small Business Website

Your website is the hub of your entire online presence, and it must function as a marketing asset. In this webinar, participants will learn how to draw visitors in with a compelling promise, the key trust-building elements prospects look for, how to create a "Call to Action" that gets clicks, and much more.

11 Tips for Handling Late-Paying Customers

For small businesses, one late-paying customer could mean the difference between success and failure. Not only are late payments a big problem for small business, but the problem is getting worse.

How well is your business website performing?

Five metrics to watch!

With so many other things to pay attention to in your business, tracking your website's performance can be a daunting task. Web analytics platforms put an abundance of data at your fingertips. If you haven't the funds to hire someone to keep tabs on it for you, however, you may feel overwhelmed and under-inspired to dig into it.

So how can you avoid spending a lot of time and still get a decent grasp on the effectiveness of your website? 

Keep it simple by focusing on a few key metrics. Several that can provide beneficial insight include:

  • Unique Visitors

Featured New Business

ThinkBig Networks is bringing high speed Internet connectivity to businesses and consumers across Kent County, Maryland. Almost unheard of outside of a few major metropolitan areas, the new fiber optic network currently being installed will provide incredible speed and bandwidth. Now businesses and consumers alike can enjoy congestion-free travel on both the asphalt and digital highways of the picturesque and business-friendly Upper Eastern Shore of the Chesapeake Bay.

That’s why Judy Morgan, ThinkBig’s Director of Sales, gets so excited when she describes what’s happening. There is no

Featured SCORE Client

Elon Musk said, “When something is important enough, you do it even if the odds are not in your favor.” That’s the way Tracy Davenport felt when she opened Tracy’s Smoothie Place in Chestertown a little over two years ago. With a recently earned doctorate in human growth and development in hand, she set out to provide a healthy to-go option to people in a rural community. 

While Tracy’s shop started out as a place for all natural smoothies (you can find 15 of them there), it has now grown into a go-to for Hawaiian shave ice, all natural soup and farm fresh grilled cheese. You can also pick

Understanding Tax Deductions for Mileage

As a small business owner, you most likely use your car primarily for business, although that doesn’t mean you can write everything car-related off on your taxes.

Job Interview Worksheet

Conducting in-depth interviews is time-consuming, it and can be stressful and unproductive if you’re not prepared. Download this template to help you develop a list of questions to ask each candidate.

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Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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