Original text

Identifying your target market is one of the most crucial steps to achieving success in any business. By doing so, you can appropriately focus on the customer’s wants and needs, and tailor your offering to match. This process helps to ensure that you only invest in the best activities and approaches to marketing yourself to maximize returns. Furthermore, it helps to prioritize efforts efficiently, saving time and money in the long run.

Once you have a firm knowledge of your target market, you’ll know how to best communicate with them, what communication and marketing channels to use, and

Women entrepreneurs have become a major force in the world of small business, and here are five grants specifically for them.

In the first two parts of this series, we discussed the importance of email as a marketing tool for all small businesses. So why are we singling out business-to-business (B2B) email marketing here? We’re focusing on B2B in this post because many B2B business owners may have the wrong idea of positioning their email campaigns.

ROI by Industry

As we noted previously, according to Campaign Monitor, email generates $36 for every dollar spent, the highest ROI (return on investment) of any marketing strategy. And most businesses that always A/B test their emails generate an ROI of 48:1.

But

The federal government sets aside a certain percentage of contracts for Women Owned Small Businesses in areas where they have been under-represented.

Is customer demand enough to expand your business? Before you run out to lease another property, follow these 6 tips to see if you’re ready.

Every small business needs internal financial controls. Otherwise, you risk employee fraud, cash flow shortages, or even bankruptcy.

Just like marriages, business partnerships often run into rough waters. To ensure your partnership stays on course, follow these tips.

You’ve been tracking your numbers regularly, and you know it's time to raise prices. Follow these five do’s and don’ts to raise prices without losing customers.

To increase your chances of global success, follow these 13 steps to get your small business export ready.

As an entrepreneur, you put your heart and soul into making your business a success. So, ensuring your business is protected against the unexpected makes sense. That's where business insurance comes in. This article will help you understand the different kinds of insurance you can purchase and how they can help you mitigate risks. 

To help you develop the best habits for success as an entrepreneur, we asked successful entrepreneurs and business owners this question for their best insights. From learning to make quick decisions to demonstrating moral courage, several habits are considered important in making entrepreneurs successful.

If the past few years have taught small business owners anything, it’s the unpredictability of life. Assuming that your SMB weathered the pandemic, you are understandably concerned about shoring things up ahead of the next crisis. If you’re starting your own company, you’ll want to adopt a few tried-and-true practices to guard against the unexpected.