Asian-owned businesses are big contributors to the U.S. economy. They make up the largest share of minority-owned employer businesses in the U.S., employing 5.2 million people and generating $841 billion in revenue per year—those are inspiring statistics.

Entrepreneurship can be a great opportunity for Asian Americans, Native Hawaiians, and Pacific Islanders (AANHPIs, sometimes referred to as AAPIs). Entrepreneurship also has its challenges. In The State of AAPI Small Business Owners report by Hello Alice, 33 percent of the Asian small business owners surveyed said their number one challenge

If like many successful women leaders, you’re excited to grow your network, but aren’t sure where to get started, check out these networking resources.

Identifying your target market is one of the most crucial steps to achieving success in any business. By doing so, you can appropriately focus on the customer’s wants and needs, and tailor your offering to match. This process helps to ensure that you only invest in the best activities and approaches to marketing yourself to maximize returns. Furthermore, it helps to prioritize efforts efficiently, saving time and money in the long run.

Once you have a firm knowledge of your target market, you’ll know how to best communicate with them, what communication and marketing channels to use, and how

In the first two parts of this series, we discussed the importance of email as a marketing tool for all small businesses. So why are we singling out business-to-business (B2B) email marketing here? We’re focusing on B2B in this post because many B2B business owners may have the wrong idea of positioning their email campaigns.

ROI by Industry

As we noted previously, according to Campaign Monitor, email generates $36 for every dollar spent, the highest ROI (return on investment) of any marketing strategy. And most businesses that always A/B test their emails generate an ROI of 48:1.

But many

Is customer demand enough to expand your business? Before you run out to lease another property, follow these 6 tips to see if you’re ready.