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Is a Recession Coming? How to Prepare Just in Case.

Despite numerous economic forecasts predicting a recession, the U.S. experienced steady job growth, higher wages, a strong stock market, and robust consumer spending, with expectations of continued economic strength and falling interest rates. However, small business owners are advised to prepare for potential recessions, learning from the resilience and preparedness developed during the COVID-19 pandemic, and focusing on industries like repair services, health and wellness, discount retail, education, food and beverage, and technology that have shown resilience in economic downturns.

Confused young female wearing glasses open mortgage loan rejection letter
My Loan Was Rejected. What’s Next?

People often struggle to secure loans, commonly due to issues like weak credit scores and lack of adequate collateral. Learn what to do if you find yourself in this situation.

Young female entrepreneur standing outside of her cafe holding papers smiling
The State of Women Entrepreneurs

How are women business owners faring these days? Read Rieva’s blog on the latest research about women entrepreneurs around the world.

Diverse marketing team discussing target market strategies
4 Ways Getting Your Target Market Right Can Help Drive Business

Identifying your target market is one of the most crucial steps to achieving success in any business. By doing so, you can appropriately focus on the customer’s wants and needs, and tailor your offering to match. This process helps to ensure that you only invest in the best activities and approaches to marketing yourself to maximize returns. Furthermore, it helps to prioritize efforts efficiently, saving time and money in the long run.


Once you have a firm knowledge of your target market, you’ll know how to best communicate with them, what communication and marketing channels to use, and


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