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Sometimes, a new market opportunity creates rapid business growth. Other times, growth comes more gradually. Just ask Matt Zorn, president of Zorn Compressor & Equipment, a family-owned company based in the Midwest.
“We’ve been growing steadily for more than 60 years, but it hasn’t always happened at the same pace,” says Zorn. “While our fundamentals have remained the same, we’ve had to adapt and innovate as our customer needs change.”
Is your business primed for growth? Before you explore new opportunities, Zorn offers five important things to consider.
Social media has revolutionized how businesses connect with their customers. For small business owners, it’s a powerful tool that can level the playing field, allowing them to reach new audiences, engage with customers, and build a strong brand presence—all without needing a huge marketing budget. Whether you're a solo entrepreneur or managing a small team, mastering social media is essential to your success.
In this article, we'll explore 11 top strategies and tips to help you harness the full potential of social media for your small business.
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