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Cybersecurity for SMBs

From the democratization of artificial intelligence (AI) to large-scale data leaks, there was no shortage of news in the worlds of technology and cybersecurity throughout the first quarter of 2023. Read on for Trend Micro’s summary and to learn what businesses can do to protect themselves and their employees.

How to Train New Managers

If you want your new manager to succeed, they can’t operate in the dark. They must be prepared when employees ask questions or seek general guidance about company policies and procedures.

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How to Identify Your Ideal Customers

Who do you think your target market is? The best way to identify your ideal customers is to create a profile—a buyer or customer persona—a fictional representation of them. The key is to be as specific as possible.

Store employee reviewing content on tablet with manager
What to Include in Your Operations Handbook

If you’re away from your business, your employees need to run the company without you. Your operations handbook should enable them to handle any situation that arises. Download this checklist to help you create your operations handbook.

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The State of Women Entrepreneurs

How are women business owners faring these days? Read Rieva’s blog on the latest research about women entrepreneurs around the world.

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4 Ways Getting Your Target Market Right Can Help Drive Business

Identifying your target market is one of the most crucial steps to achieving success in any business. By doing so, you can appropriately focus on the customer’s wants and needs, and tailor your offering to match. This process helps to ensure that you only invest in the best activities and approaches to marketing yourself to maximize returns. Furthermore, it helps to prioritize efforts efficiently, saving time and money in the long run.


Once you have a firm knowledge of your target market, you’ll know how to best communicate with them, what communication and marketing channels to use, and


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