Sometimes, a new market opportunity creates rapid business growth. Other times, growth comes more gradually. Just ask Matt Zorn, president of Zorn Compressor & Equipment, a family-owned company based in the Midwest.

“We’ve been growing steadily for more than 60 years, but it hasn’t always happened at the same pace,” says Zorn. “While our fundamentals have remained the same, we’ve had to adapt and innovate as our customer needs change.”

Is your business primed for growth? Before you explore new opportunities, Zorn offers five important things to consider.

1. Understand the numbers. It's not enough to

Social media has revolutionized how businesses connect with their customers. For small business owners, it’s a powerful tool that can level the playing field, allowing them to reach new audiences, engage with customers, and build a strong brand presence—all without needing a huge marketing budget. Whether you're a solo entrepreneur or managing a small team, mastering social media is essential to your success.

In this article, we'll explore 11 top strategies and tips to help you harness the full potential of social media for your small business.

1. Define Your Social Media Goals

Before you start

In the dynamic landscape of today's digital economy, small businesses must constantly innovate and adapt to maintain their competitive edge. One critical yet frequently overlooked area is payment optimization. Efficiently managing incoming and outgoing payments streamlines operations and is pivotal in driving growth. By adopting modern payment technologies, small businesses can minimize manual processes, enhance security and provide customers with a seamless payment experience—ultimately unlocking greater sales potential and long-term success.

The Rise of Digital Payments

Digital payments have

If you run a small business, you know how hard it is to keep up with your customers’ needs, especially when dealing with chargebacks. Despite your best efforts, customers can dispute a legitimately authorized transaction in less time than it took to complete the original purchase. This can create additional work for you and jeopardize the health and reputation of your business – all while the customer is committing “friendly fraud” along the way.

What Is Friendly Fraud, and How Does It Happen?

Friendly fraud, also known as first-party misuse, occurs when customers abuse the chargeback system by