Strangers to online focus groups sometimes assume they’re inferior to their in-person counterparts. The very nature of business today debunks this myth. Most interactions already happen through email or other text-based media, which convey ideas and emotions just as well as in-person conversations.
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If you're a small business owner, the key to customer service is providing your customers with what they want, where they want it, when they want it, and how they want it. But small businesses don’t have to be Walmart or Amazon to reach the upper echelons of the omnichannel customer service realm.
In other words, success often comes to those who innovate outside the existing rules, and that usually requires a change in business models.