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Headshot of Robert Lee Perkins
Robert Lee Perkins
Request this Mentor

Meeting Preference: Email, In Person, Phone, Video

Languages: English

How I Can Help You

I can help you start, develop and grow your business through the planning process. I have extensive corporate and entrepreneurial experiences over four decades. I have mentored a wide range of clients over the last four years. I focus on how each client can achieve his/her respective goals in developing the business, regardless of the industry or type of business. Some of my skills over my business career include planning, organizing and establishing a company in the US to import products from Italy. The major product groups included natural biological products for environmental and wastewater control and agricultural uses. Also, planned, organized and established a company to provide consulting services for international distribution and marketing; purchased Leadership Management franchise for organizational development, leadership training, organizational and individual assessments with emphasis on strategic development in the corporate arena. Managed diversified national/international marketing and operations units, with profit and loss responsibility mainly in Animal Health operations for a large multi-national corporation. Focused on preparing and implementing market entry plans and new product introductions in multiple countries with geographic exposure in Canada, Europe, Latin America and Asia. Additionally, researched, prepared and implemented marketing and product plans for industrial and consumer-oriented market segments. Served in leadership capacity for the following professional affiliations over my professional career: American Marketing Association (over 40 years) West Michigan Chapter; West Michigan World Trade Association; International Business Group of West Michigan (founding member); National Agri-Marketing Association; Japan America Society of West Michigan (founding member). Served as Adjunct Professor for Marketing Research International Marketing, Western Michigan University; Adjunct Instructor, Marketing and Management Department, Davenport University; Adjunct Instructor, Management and Marketing Department, Ferris State University; developed and taught Pharmaceutical Sales and Marketing @ Western Michigan University. Served on the Board of Directors with the Kalamazoo Area Chapter, American Red Cross, served as Board Chair and Fund Development Chair; plus, Chair of a four-state area for fund raising and communications. Have experience is starting and managing non-profit organizations.

Areas of Expertise

  • Business Plan
  • Customer Service
  • Government Regulations
  • Import & Export
  • Management & Operations
  • Marketing
  • Strategy Development

Industry Experience

  • Agriculture
  • Professional Services
  • Retail
  • Waste Management & Disposal
  • Wellness, Healthcare, & Home Health
1126 Gull Road, Suite B
Kalamazoo, MI 49048
(269) 888-6667

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