Chad Ridner knows the importance of good recordkeeping for small business success. He also knows that a good relationship between a business owner and a bookkeeper or accountant can make the difference between filing paperwork and also making wise financial choices for business success.

Ridner started his bookkeeping and accounting service in 2011 to “Empower business owners with proactive financial information that helps them throughout the year to be even better at what they do,” Ridner says. He and a team of four professionals work with various small business clients, to whom they proudly refer as “partners.”

My successes. 

Two Roads has enjoyed growth since heeding Christiansen’s advice to focus on core offerings. “I’m glad we listened to him because it would have really been a detriment to our business if we had moved forward,” Ridner says.

Two Roads has been recognized as a Top 50 Cloud Accountant of 2015 by Hubdoc, and Ridner accepted the company’s 2015 Firm of the Future Award at Intuit’s annual QuickBooks Connect conference.

How SCORE helped. 

Ridner turned to SCORE for a fresh, holistic perspective of his business. He met with mentor Chuck Christiansen, who was able to connect Ridner to additional mentors to help with trouble spots. Ridner meets with Christiansen about once each month. “It is the repetitive nature of meeting regularly that really helps,” Ridner says. “Otherwise, mentors can only get a snapshot of your life and business and their help can be limited.”

Ridner shared additional product ideas with Christiansen, who encouraged him to focus on the firm’s core offerings before adding to its services.

What's great about my mentor? 

“Having a mentor like Chuck Christiansen provides wisdom that can only be attained through tie and experience. He also provides a neutral and honest assessment of my business and doesn’t pull any punches,” Ridner says. “You really need someone who can tell you the truth and cares enough about you to both encourage you as well as tell you when you’re doing something that doesn’t make sense.”

Key Topics

Two Roads