Courtney Herring wanted to make an impact in the marketing world. But she was frustrated at the opportunities available at marketing agencies. Herring wanted to gain meaningful experience while working with people and companies working toward positive change.
In 2014, she launched The Champ Media Agency, a digital marketing consultancy that partners with purpose-driven business leaders and organizations.
“Since having Nakia as a mentor, I’ve been able to close more clients in my consulting business, build a support team, gain motivation during the tough times and also leverage opportunities and relationships he’s shared with me,” Herring says.
“I sought mentoring from SCORE because I knew that in order to take my business to the next level — things like hiring a team, attracting and servicing more client accounts, doing more public speaking — I needed mentoring,” she says. As a solopreneur, she knew that talking to someone with more experience could help her “get out of my own head and out of my own way to create a thriving business.”
Mentor Nakia Melecio was able to advise Herring on business operations, systems, and processes in weekly meetings, while holding her accountable for her progress in these areas.
Herring also attended an online workshop about marketing a small business; it helped remind her of all the ways she could promote her business outside of digital marketing.