Simply Divine Brownies
Simply Divine Brownies began as a home-based brownie business in 2004 and has gained national recognition through the Today Show, Roker On-The-Road, Rachel Ray, the Food Network and publications such as Chocolatier, Gourmet, Better Homes & Gardens and More. The complement of 35 flavors for their standard brownies, their theme shaped silhouettes and logo brownies have spanned multiple sales channels -- the Internet, Retail, Corporate and more recently wholesale venues, including Whole Foods in Portland.
Like many small businesses, managing growth in uncertain economic times has had its challenges, but a focus on strategy, changes in sales channels, modified product mix to accommodate its most discriminating consumer, physical moves, and staffing changes have controlled costs and catapulted Simply Divine Brownies and The Apple Shed to sweet success. With the help of SCORE, Divine Brownies has managed steady growth and received national recognition!
"Meetings with Bert have provided continuity and consistency as the company has transformed and grown its business operations."
Company growth has required changes in manufacturing operations and moves from Brunswick, Freeport and, more recently, Kents Hill, Maine where they continue to bake brownies as Simply Divine Brownies, LLC (www.simplydivinebrownies.com) They’ve also added new product lines via The Apple Shed (www.theappleshedbakery.com), that offers baked pies and confections as well as take-home dinner entrees available via their retail store. "It's a constant challenge, getting bigger and broadening our product line while producing quality, homemade brownies and confections," Meggen says. Divine Brownies has received help from SCORE throughout the growth process -- advisor Bert Bolduc, a former Kodak executive, has met with them regularly for five years now. "So many people have helped us, usually for nothing, and I don't think that would happen anywhere else”, says Trina.