Once Upon a Child & Plato's Closet - Judy Wilt

Judy Wilt is the owner anJudy Wiltd operator of two local retail stores, Once Upon a Child and Plato’s Closet.  Judy had spent fourteen years in retail sportswear merchandising for the Boscov stores.  In the 2000, she decided to do research for a retail business that would fit her experience and personality.  She discovered a franchise for recycling children’s merchandise that was attractive.  This Once Upon a Child concept gives parents the opportunity to bring in outgrown children’s clothing, books, toys, furniture, etc., and either receive cash or trade-in credit.

The business grew so quickly that she expanded this store in 2003 and opened a second store, Plato’s Closet in September 2005, which follows the same recycling concept for teens and young adults.  

Judy is active in the community as an advisor to other franchisees, President of the Education Committee for Berks Women in Business, and a member of Rotary.  She also provides merchandise from the store to the Salvation Army on a weekly basis.

Judy Wilt
How SCORE Helped

With help from a SCORE counselor, the franchiser, and many business books, Judy opened Once Upon a Child in August 2001.  She attributes the early SCORE assistance for keeping her focus and direction during the critical start-up process.  “I really appreciated the support and insistence of the SCORE counselor for stressing the importance and detail of all my financial projections and budgets,” Judy said.