Moats Kennedy Inc. Succeeds With Help From SCORE Mentor
Marilyn Moats Kennedy, a former journalist and Glamour columnist as well a DePaul professor, had a successful and profitable business giving keynote speeches and workshops on changing workforce demographics. Towards the end of 2008, business slowed and by 2009 it was at a standstill. At the advice of a friend, she sought assistance from a SCORE mentor who helped her launch the business into the digital age.
Marilyn began blogging to showcase her expertise. “Blogging has been tremendously helpful, because unlike traditional journalism, people give immediate feedback,” she says.
In the past, Marilyn had only gotten work from those who had heard her speak. Now the blogging campaign “extended my reach beyond those whom I had already worked for. Speaking and workshop leads come from the website and blog as well.”
Marilyn had spent $3,000 on a website to revive her business, but the developer was unresponsive and the project unsatisfactory. Then Erica Levin, a SCORE client, referred her to SCORE mentor Peg Corwin for help with online marketing. Together she and her mentor revised the moatskennedy.com website, which she can now access and edit herself. Peg advised on appropriate copy, search engine optimization, and blogging. She helped her find a developer by providing names of three from whom to get quotes.
Peg also advised Marilyn on her social media presence, helping her fill in her LinkedIn profile and organize and network with target clients through it.
Marilyn concludes, “Peg Corwin has helped me with the social media, my website, SEO, and marketing more than I even knew I needed. I am 200% ahead of where I was before she worked with me.”