LooHoo, LLC Succeeds By Using Advice From SCORE Mentor
In 2010, new mom Cindy Prince created LooHoo Wool Dryer Balls as a reusable, energy-saving alternative to dryer sheets to help protect her family's health and the environment. Prince thought her crafty background would enable her to make her own dryer balls. She visited a local farm to buy her first batch of wool, but the end results were "disastrous." With time (and a lot more wool), Prince was able to perfect her product.
LooHoo dryer balls quickly caught on with friends and family who also wanted to limit their exposure to toxic chemicals, reduce laundry time, conserve energy and save money. In no time, the high quality dryer balls were a hit with retailers and customers across the country. LooHoos are made in Maine with 100 percent domestic wool, and can be found at more than 200 retail outlets across the United States and Canada.
Within two years, more than 50 retailers were carrying LooHoo, including major outlets like Whole Foods. The business, and founder Cyndi Prince, has been featured in InStyle Magazine, Green Child Magazine and as a cover story in Maine Biz.
Prince was also chosen as a Leg Up winner by Spanx founder Sara Blakely. The distinction offered the LooHoo brand exposure to the millions of Spanx customers across the country via the company's catalog, website and social media channels.
The next goal for LooHoo is to target business customers like hospitals and nursing homes. Prince has plans to increase production capacity by four times, which she says would allow her to employ 20 people.
Prince met Portland SCORE mentor Nancy Strojny at a women's networking luncheon and a strong mentoring relationship quickly ensued. During the pair's monthly meetings, Strojny provides support and guidance on various challenges such as defining the long-term goals of the company, dealing with legal issues around trademarks, developing the brand and name recognition, pricing, and recently, creating strategies for working with larger retailers.
Prince says that Strojny is "an invaluable mentor who is committed to her success." Strojny "continues to receive advice and expertise that helps her business grow and move in the right direction."