LooHoo, LLC Succeeds By Using Advice From SCORE Mentor
In 2010, new mom Cindy Prince created LooHoo Wool Dryer Balls as a reusable, energy-saving alternative to dryer sheets to help protect her family's health and the environment. The product quickly caught on with friends and family who also wanted to limit their exposure to toxic chemicals, reduce laundry time, conserve energy and save money. In no time, the high quality dryer balls were a hit with retailers and customers across the country.
Within 2 years in business, LooHoo had over 50 retailers carrying their product, including major outlets like Whole Foods. The business and founder, Cyndi Prince, have been featured in InStyle Magazine, Green Child Magazine and as a cover story in Maine Biz. In addition to being chosen as a Top Ten Green & Healthy Gift Idea by FOX channel 23's Good Day Maine, Cyndi was also chosen as a Leg Up winner by Spanx founder Sara Blakely. The win allowed LooHoo brand to be exposed to the millions of Spanx customers across the country via the company's catalog, website and social media channels.
The next goal for LooHoo is to target business customers like hospitals and nursing homes. Cyndi has plans to increase production capacity by 4x which she says would allow her to employ 20 people.
Cyndi met Portland SCORE mentor Nancy Strojny at a women's networking luncheon and a strong mentoring relationship quickly ensued. During the pair's monthly meetings, Nancy provides support and guidance on various challenges such as defining the long-term goals of the company, changing the layout of the website, dealing with legal issues around trademarks, changing the company name, developing a new brand, pricing, and recently, creating strategies for working with larger retailers. Cyndi says that Nancy is "an invaluable mentor who is committed to her success." She says she "continues to receive advice and expertise that helps her business grow and move in the right direction."