JL Laboratories, Inc. Finds Success With SCORE
Dr. Gordhan Patel, president of JP Laboratories, Inc., invented a wallet-sized plastic card called SIRAD that instantly monitors the accumulation of radiation exposure in the event of a terrorist attack, armed conflict or nuclear plant leak. But how to make sure it gets in the hands of those who need it?
SCORE mentor Warren Jacobs and Dr. Patel finalized a marketing plan and JP Laboratories received the equipment it needed to start production. In September 2006, JP Laboratories was awarded a grant of $1 million for additional research on the continued development of SIRAD. More than 5,000 of the cards have been sold.
JP Laboratories also began working with security officials in the United Kingdom to make it available there. For Dr. Patel, the future is bright and he knows he can count on his SCORE team for ongoing advice.
In July 2005, Dr. Patel called Metro New Jersey SCORE and talked to SCORE mentor Warren Jacobs. Dr. Patel sought SCORE's advice on how to best market his new product.
Warren sat down with me and gave recommendations on marketing, setting a cost, general finances and evaluating their business for maximum manufacturing capacity. At our next meeting, SCORE mentor Howard Baker, CPA, joined the discussion. They again focused on marketing, accounting processes and product manufacturing development.
With SCORE's guidance, Dr. Patel decided to work with a well-regarded distributor that had national coverage to market SIRAD.