Customers buy what they want, not what you think they need. If you are going to invest your savings, time and energy, stop guessing and find out the answer. Too many businesses fail because they do not really understand their customers’ wants and values. This session will provide you with tools and techniques to learn what you must know before you start. The answers you find may surprise you.

• All attendees will receive a free copy of Steve’s book: “Simplify Everything”

Presenter's Bio: Steve Epner is a successful entrepreneur. He started an international association, a consulting practice, taught innovation and entrepreneurship in the MBA program at Saint Louis University, and after flunking retirement, became the Entrepreneur In Residence for Boeing. Steve was the Chairman of the Gateway Venture Mentoring Service, the St Louis Innovation Roundtable, and had managed the St Louis Regional Entrepreneurship Educators. His goal is to give back to the community that helped him be successful.

Registration Information: 

• Upon registering you will receive a confirmation email with the SCORE Zoom link to attend. 
• You do not need a Zoom account to participate. 
• Please connect 5 minutes in advance to be sure you have a good connection. The workshop begins promptly at 12:00 PM and concludes by 1:00 PM Central Time

SCORE strives to host inclusive, accessible events that enable all individuals, including individuals with disabilities, to engage fully. To request an accommodation or for inquiries about accessibility, please contact: Score St Louis Chapter Admin, ch.admin0021@scorevolunteer.org, 866 726-7340