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While survival was the name of the game for many small business owners during the COVID-19 pandemic, today’s entrepreneurs see a brighter future ahead. In Meta’s most recent Global State of Small Business report, small business owners in North America feel confident about surviving for at least another six months under present conditions. That’s good news for veteran-owned businesses strategizing how to grow to the next stage of success.

Operating a small business comes with many challenges. And, as you well know, attracting customers is undoubtedly one of them today. According to the latest Global State of Small Business report from Meta, while business owners face fewer challenges than they did at the beginning of the year, “lack of customer demand” remains one of the “most prominent challenges.”