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Simple Steps is a four part series convering the following topics for starting a new business.

Startup Basics - Test a business idea and identify the key factors that influence startup success. Gain an overview of the skills and tools needed when deciding to start a business, advantages and disadvantages of owning a business, the most profitable form for specific businesses and the fundamentals of formation, organization, marketing, cash flow and funding sources.

Business Concepts - Review your understanding of business concepts and gain step-by-step guidance in researching your idea, market and competition. Identify your target markets, describe your products and services and collect key competitive information to support a feasible plan.

Marketing Plan - Learn marketing, communication methods and tools to maximize customer reach. Understand pricing strategies, positioning, differences between features and benefits and choose the correct sales channel and exercise your strategies.

Financial Projections and Funding Sources - Review sales and prices, financial risks and rewards, true startup costs, ongoing operating expenses, setting benchmarks for tracking progress and organization of all your financial information. Discuss how to finance your business, accounting, banking relations and monthly preparation and review of financial statements.

In Person seminars held April 12, 2023, April 19, 2023, April 26, 2023 and May 3, 2023. Attend one or entire series.