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How Consumers Find Out About Products Today
January 5, 2023
How Consumers Get Information
The Channels and Media Preferred by Different Age Groups View Report

How do consumers actually find the products they need? Today they are learning about products and services through a wide variety of channels and media. Among the most popular are the Web, going to retail stores, TV ads, word of mouth, and online reviews.

Gen Z, Millennials, and Gen X set themselves apart from Boomers through their preference for learning about products through social media and YouTube ads.

Meanwhile, Boomers show a clear preference for learning about products through TV ads and in retail stores. Boomers also favor word of mouth more than any other generation.

But there are also some similarities -- learning about products by searching the internet and through online reviews is popular among all generations.


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