Live Webinar Recorded November 28, 2023

Building Your Brand Identity

Just like your personal identity makes you uniquely you, your brand identity is the special sauce of your business that sets you apart from every other Tom, Dick and Harry, Inc. on the block. And your brand identity design is what shapes your company.

But what exactly is brand identity? What does it have to do with design? And how do you shape a strong brand identity that grows your business? 

A brand is the way that you want to be seen by your customers. It can feel like a difficult process to create a standout brand, but it

Webinar Recorded November 14, 2023

Be it blogs, posts, emails, proposals, or presentations, many people are not particularly good writers. They know it hurts their business but are intimidated or don't know how to improve.  Join us to see how it is easier than most realize by understanding "nobody reads anymore” and writing to minimize readers’ common challenges.  

Take Aways:

1. Allocate your time and organize your thoughts

2. Simple, but important, concepts: BLOT, AAA, Readability, Sesquipedalian

3. Real examples, and follow-on help if desired

Live Webinar Recorded November 28,2023

How do you know if your price is “Right”? Nothing drives profitability more positively than effective pricing!

This webinar discusses what you must consider when choosing the price for your product or service. You will learn how the “4 C's” of Marketing are critical in today's digital world and how it will affect your pricing methodology. The webinar will examine several pricing strategies implemented today and how they can impact your profitability. Finally, the discussion will turn to the impact choosing the sales channel for your products.

Join SEMA SCORE

Live Webinar Recorded June 29, 2023

Ready for a new website? Whether you're building it yourself or you decide to work with a pro, getting organized is the key to your website's success!

• Define your audience.
• Set your website's goals.
• Determine key functionality and features.
• Plan your website content.
• Get your accounts and logins in order.

After this webinar, you'll have a comprehensive plan in place for your business's website. 

To view click on 'View Report" above

Live Video Recorded March 17, 2023

Social Media can be a powerful tool for winning new customers and clients, as well as continuing a relationship with existing ones, but it can also become very time consuming and expensive. It's also constantly evolving and changing. We can help keep you focused and get you moving forward.

This webinar addresses the key questions every small business owner has to answer when they embark on an online marketing effort to support their business: 

• What do I need to start?
• What Social Media should I use?
• How does it work?
• What does it cost? 

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March 9, 2023

Every year, we see new elements and styles in website design begin to emerge.
Some elements — when incorporated thoughtfully — help tell stories and explain your company, while other elements work to improve how content looks on a specific device.
While it's not necessary to include every trend that comes about on your website, many of them have the potential to improve your visitor's experience.
But with so many options to choose from, it can be challenging to determine which ones are really worth considering. To help you narrow your focus, we've identified several important

Conversion Rate Optimization - December, 2022

SCORE’s Partners In Success is a monthly newsletter dedicated to business owners in any industry and market sector. Its purpose is to provide insight to business owners/managers looking for a practical, innovative and a bottom line approach on how to better manage their finances, access SBA loans, leverage social media marketing, better manage human resources and access a variety of digital resources. Each issue of the newsletter will address a different topic. This issue will discuss CRO—Conversion Rate Optimization— the systematic process of

Live Webinar Recorded November 28, 2023

Building Your Brand Identity

Just like your personal identity makes you uniquely you, your brand identity is the special sauce of your business that sets you apart from every other Tom, Dick and Harry, Inc. on the block. And your brand identity design is what shapes your company.

But what exactly is brand identity? What does it have to do with design? And how do you shape a strong brand identity that grows your business? 

A brand is the way that you want to be seen by your customers. It can feel like a difficult process to create a standout brand, but it

BRANDING ESSENTIALS           Recorded:  MARCH 2, 2023    

Just like your personal identity makes you uniquely you, your brand identity is the special sauce of your business that sets you apart from every other Tom, Dick and Harry, Inc. on the block. And your brand identity design is what shapes your company.

But what exactly is brand identity? What does it have to do with design? And how do you shape a strong brand identity that grows your business? 

A brand is the way that you want to be seen by your customers. It can feel like a difficult process to create a standout brand, but it doesn’t have

Live Webinar recorded January 24, 2024

Sheila May, a tax preparer with the IRS Enrolled Agent credential,  gives lots of good tips for the SELF-EMPLOYED. She will tell you easy ways to make tax preparation more manageable. You will gain an understanding about what you can expense and how - an essential for any self-employed taxpayer. Discussed will be what expenses lots of self-employed taxpayers overlook. In addition, she will clarify expenses that are often misunderstood. Finally, she will discuss how self-employed taxpayers are taxed, what can reduce those taxes, how to project your tax