I can help you in a very important area, optimizing Product-Market fit - will there be a strong demand for your product or services, if not what can we do to improve the attractiveness of the product to your target customers. Success happens when we use this effective process to differentiate your product or services from the rest of the crowd, and making it very attractive to your customers. I can help in product positioning (strategic marketing) and in creating barriers to entry for others. I can help you develop this market attractive 'perfect' product/service with your new product or understand why your product is not getting the traction you thought it would.
My background is biotech tools and services at small and large organizations, plus a couple of successful startups of my own, so have gone through the experience of turning an idea into a profitable business.