This free workshop will provide you with the fundamentals of email marketing. You will learn how to craft effective emails, measure their success, and gain insights into customer behavior. We'll also explore best practices for designing emails, optimizing content for mobile devices, and making your campaigns more engaging. By the end of this workshop, you'll have a better understanding of how to effectively use email marketing in your business.
We have built a legacy of investing in the communities we serve and helping our customers, communities and employees thrive and grow. This legacy is what drives our brand purpose: We do good things to help people prosper. Founded in 1818 and headquartered in Boston, we have combined prudent management with well-timed acquisitions to evolve from a modest savings bank to a full-service commercial bank to meet your financial needs. With $11 billion in assets and more than 120 locations in eastern Massachusetts and southern and coastal New Hampshire, we have the size, stability, technology and knowledge to deliver custom-tailored financial solutions in a convenient way.