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Online Workshop: Accessing U.S. Census Data for Marketing and Other Purposes
Recorded Webinar (online)
Date: February 10, 2025 Duration: 60 minutes Language: English View webinar Viewing this webinar requires some basic information. This data is only used within SCORE and will not be distributed to any third parties.
About the event

The U.S. Census Bureau collects information from over 130 surveys and programs. Data collected can inform businesses on the population, demographics, social, housing, and economic aspects of their existing or targeted communities. Knowing how to access reliable data can help businesses better understand their potential customer base, competition, and available workforce. These data can also assist with business planning and outreach strategies. 

This introductory-level workshop will provide information about U.S. Census Bureau surveys, data and data access tools available, and will provide live demonstrations of the data.census.gov and Census Business Builder online data access tools.

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About the presenters
Nicole McKenzie
Nicole McKenzie
Nicole McKenzie began at the U.S. Census Bureau in 2019 as a Partnership Specialist, and currently works within the Data Dissemination and Training Branch providing training on data products and tools for customers in New Hampshire, Maine, Vermont, Massachusetts and Rhode Island. Prior to working at the Census Bureau, Nicole was president and co-founder of a grant acquisition and management company where she helped private businesses, non-profit organizations, educational institutions, and government entities research, write and manage grant-funded projects. Nicole holds a Bachelor of Science Degree in Marketing and Math.
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