As a child, Derschaun Sharpley learned that a little self-confidence can go a long way, especially for inner-city children who often come from broken homes. Enrolled in Charm School by her mother, Derschaun learned manners, grooming and other fundamental lessons that enhanced her self-esteem and interpersonal skills. “That experience gave me the confidence to pursue my interests in dance, acting and cosmetology, and earn a bachelor’s degree in health administration,” Derschaun says.
“I needed help with everything,” Derschaun says. “Ann put her heart and soul into helping me, going above and beyond what I expected.”
Ann was particularly helpful in showing Derschaun how to identify and market to her target audiences. “I initially thought my market were the young people themselves, but Ann convinced me that I should be communicating to their parents, schools and youth service agencies,” she says. “As I put my message and materials together, she helped with copywriting, proofing, and editing. I can’t tell you how many emails we exchanged!”
Derschaun also tapped the expertise of other SCORE mentors for help with financing, budgeting, and developing a consistent and profitable price structure.
“Every SCORE mentor I’ve worked with has been very receptive and willing to help,” she says. “If they don’t know the answer, they’d recommend someone else who does.”
Whenever Derschaun needs help with a business-related issue, she will reach out to her growing network of SCORE email mentors. “No one should be afraid to do something because they don’t know the answer,” she says. “All you have to do is contact SCORE.”