Join us September 18,2025, for the 6th Women In Business Conference, a day of inspiration, insight, and practical tools to shape your future through business. Connect, learn, and grow with entrepreneurs from across New Mexico.
Join us for the 6th Annual SCORE Women in Business Conference on Thursday, September 18, 2025, at the Scottish Rite Center in Santa Fe. This year’s theme, Shaping Your Future Through Business, brings together inspiring voices and practical strategies for women entrepreneurs and small business owners.
The morning features The Conversation, moderated by Victoria Price, with bestselling author Jen Sincero, filmmaker/storyteller Aurora Escobedo and cultural leader Dr. Madeleine Wright. Afternoon workshops offer hands-on insights in branding, finance, cultural assets, and an AI Tutorial.
Connect with 150+ entrepreneurs, gain fresh tools to grow your business, and join a vibrant community shaping the future of business in Northern New Mexico.
Register today as seats are limited!
General Admission Tickets: $45 - Student Rate available
Thursday, September 18, 2025 - Scottish Rite Center, Santa Fe, NM
| 9:00–10:00 AM | Check-in, coffee & networking |
| 10:15–12 noon | Morning Conversation with Victoria Price, Jen Sincero & Madeline Wright |
| 12:00–1:00 PM | Buffet lunch & informal networking |
| 1:00–2:00 PM | Breakout workshops |
| 2:15–3:00 PM | Closing remarks & group photo |
Meet the Speakers & Workshop Presenters:
Author, Inspirational Speaker & Interspiritual Minister
Victoria Price is the bestselling author of The Way of Being Lost: A Road Trip to My Truest Self, the acclaimed biography Vincent Price: A Daughter’s Biography, and Living Love: 12 Heart‑Centered Practices to Transform Your Life. Through her long-running blog Daily Practice of Joy, she shares a heart-centered approach to creativity, leadership, and authentic living. An interspiritual minister and former Santa Fe business owner, Victoria encourages others to rediscover resilience, purpose, and joy in their work and personal growth. As moderator of the Women in Business Conference Morning Conversation, she brings deep empathy and grounded wisdom, guiding discussions that inspire entrepreneurs to shape their business journeys with intention, bravery, and love.
Best‑selling Author & Success Coach
Jen Sincero is the #1 New York Times best‑selling author of You Are a Badass, a book that has sold over five million copies in more than 40 languages. Formerly a musician, marketer, and life coach, she transformed her own life by embracing bold career pivots and mindset shifts. Known for her signature blend of sharp humor, practical advice, and candid storytelling, Jen has inspired audiences worldwide—from women entrepreneurs and educational institutions to Fortune 500 companies. Now based in Santa Fe, her message of “If my broke ass can get rich, you can too” continues to motivate business owners and creative professionals to step out of their comfort zone and shape their future through business.
Filmmaker and Co-Executive Director of Little Globe
Aurora Escobedo, filmmaker and Co-Executive Director of Little Globe, brings both artistry and leadership to her work. A member of the Pueblo of Tesuque, she first joined Little Globe in 2019 as an intern and quickly became an integral part of the filmmaking and administrative team. Today, she helps guide the organization’s strategy, fundraising, and collaborations, while continuing to apply her passion for storytelling and film to projects that uplift community voices.
President of the Board, Santa Fe Soul Festival
Madeleine Elaine Pate Wright, Ph.D. is an educator, author, and cultural advocate dedicated to sharing African American history and arts. She co-founded the Girls Rites of Passage Program in Houston and the African Dance Society, and is the author of Sister’s Helping Sisters. In 2018, she co-founded the Santa Fe Soul Festival, which presents concerts, lectures, and community events celebrating African American culture. Her work blends education, creativity, and community engagement to inspire and connect.
Regional Director, EP Wealth Santa Fe
Lea Ann Knight is a financial advisor with EP Wealth Advisors in Santa Fe, bringing more than 30 years of experience in investing and financial planning. She specializes in helping women navigate life transitions such as marriage, divorce, widowhood, and retirement, creating customized plans that address the whole picture—not just the portfolio.
Founder, FZK
Franziska thrives on the challenge of blending beauty and technology. Her journey has taken her from architecture to interior design and, ultimately, to building brands that resonate. As the founder of FZK, she’s proud to lead a team of passionate experts delivering a full spectrum of agency services. Her dream is to help you get recognized for what you do best.
AI Strategist, Relationship Marketer, and Cultural Tourism Champion
Monica Poling is a strategic planner who helps mission-driven organizations harness AI to amplify their impact—without losing their values or voice. With more than 20 years of experience supporting creative businesses, nonprofits, and cultural institutions, she has guided teams in raising millions and building sustainable systems. Monica specializes in frameworks that combine human-centered strategy with intelligent technology, showing how AI can extend creativity and reach while keeping organizations rooted in what makes them uniquely human.
Founder of Last Call Kombucha, Kiana creates community through music, non-alcoholic craft beverages, and innovative gatherings. She brings her passion for connection and wellness into business models that prioritize memorable experiences.
Owner of Clay by EJ and Studio Manager at Paseo Pottery and the Pottery Pub, EJ designs hands-on pottery workshops and experiences that combine creativity with community building. She brings expertise in shaping engaging business offerings that go beyond products.
The 5-Shot Challenge: Storytelling Through Photography with Aurora Escobedo
In this hands-on workshop, filmmaker Aurora Escobedo of the Pueblo of Tesuque will guide participants through the “5-Shot Challenge,” a powerful exercise in visual storytelling. Using just five images—a wide shot, a close-up, varied angles, and attention to light and detail—you’ll learn how to craft a compelling narrative that reflects your values and perspective. Aurora will show how weaving cultural identity and personal voice into your imagery can help shape your brand, engage your audience, and set your business apart.
Money Mindset & Smart Moves: Financial Strategies for Every Stage of Business with Lea Ann Knight
Whether you’re just starting out or scaling an established venture, financial confidence is essential. In this workshop, wealth advisor Lea Ann Knight draws on 30 years of experience helping women navigate major life and business transitions. She’ll share practical strategies for managing cash flow, separating business and personal finances, and planning for long-term growth—empowering you to make confident money decisions that support both your business and your life.
Build Your Brand Authority in 3 Steps with Franziska Neumann
In this interactive, roll-up-your-sleeves session, FZK will guide you through our proven Brand Authority Framework, the foundation for creating a brand that’s as confident and compelling as you are. Together, we’ll explore how to clarify your values so you know exactly what you stand for, define your vision so your brand has a clear direction, and craft a voice that resonates with your audience. You’ll leave with tangible, personalized takeaways you can immediately apply to your business to build trust, stand out in your market, and connect more deeply with the people you serve.
Discover practical AI tools to grow your business with Monica Poling
In this interactive, hands-on workshop, AI strategist Monica Poling shares free platforms, proven prompting strategies, and real-world applications like content collaboration, website analysis, and customer care. You'll leave with actionable techniques you can implement right away, plus a clear understanding of what to focus on now versus what to “save for later” in the rapidly evolving AI landscape.
Adding Experiences to Your Business Model with Kiana Estevez and EJ Wych
This fun and engaging workshop kicks off with a lively round of Bingo before diving into strategies for building community through your business. We'll discuss methods to strengthen your brand story, engage your audience, and ways to design memorable experiences that inspire authentic connections and customer loyalty.
Website Search Engine Optimization (SEO) Audit ($350 value)
Mango Moon Media is a full-service social impact marketing and publishing company that stands at the intersection of business and social change. Services span a wide range of platforms, including traditional content creation, book publishing, film and TV production, website development and social media management. Learn more at mangomoonmedia.com
Gift Certificates for Dining or Take-Out ($150 value)
Cafecito is a family-owned coffee house and restaurant that blends their family’s culture and foods from Argentina, Armenia and Italy. Serving several Buenos Aires style coffee drinks, as well as mate, a traditional Argentine tea. We offer different styles of Empanadas with a chimichurri sauce, along with many other cultural staple foods. See menu at cafecitosantafe.com
Eminence Products ($150 value)
Since 2003, Mist has been providing the best in organic and biodynamic skincare. Mist uses the best possible product lines. Eminence Organic Skincare, from Hungary, creates highly innovative holistic skincare products in small batches that are free of parabens, sodium lauryl sulphates, and other harsh chemicals. Learn more at mistskincare.com
Stunning Sterling Silver, Jasper and Turquoise Pendant designed by DezbahMaker ($200 value)
This one-of-a-kind pendant unites a richly patterned Wyoming jasper with vibrant Kingman turquoise. Symbolizing earth and sky, the piece honors the natural balance that sustains all life. A wearable work of art, it reflects both grounding strength and uplifting spirit. Learn more at https://dezbahstumpffmaker.etsy.com
50-minute Coaching Session ($150 value)
A 50-minute exploratory session focusing on any transitions you may be experiencing in your life; and whatever limiting beliefs that may be holding you back from your next step. Learn more at https://nardicoaching.com/
Thank You to Our 2025 Sponsors
Platinum Sponsor
Navigator Program – OED of the City of Santa Fe & Arrowhead Center
The Santa Fe Small Business Navigator Program is a free service funded and championed by the City of Santa Fe Office of Economic Development to strengthen our local economy by supporting small businesses and entrepreneurs.
Gold Sponsors
Silver Sponsors
Bronze Sponsors
Media Partners
In-Kind Sponsors
2024 Sponsors
Platinum Sponsors
Gold Sponsors
Silver Sponsors
Bronze Sponsors
Media Partners
In-Kind Sponsors
