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Vai Athletica Owners
Vai Athletica

Vai Althletica, Heidi Parker

Title / Role: LLC Partner/CEO
How SCORE helped.

Vai Athletica is a Sports Wear company born right here on the Central Coast. We specialize in implementing functionality into every unique piece we create. We collaborated with a firm in Minnesota, helping us to design and bring our creation to life. We have focused 100% of our time and energy perfecting our first-born star product. This gem was designed with 4 main functions to keep your day hands free. What do we mean by “hands free”? Good question. One of our mottos is “Live Life Hands Free”.

Our Utility Sports Bra will allow you to do just that. Its 4 main functions include:
Our phone holding function is straps located on the back, just above the shoulder blades. Lined with gel grip on each side, these straps will keep most sizes and styles of smartphones tightly in place. 

Our symmetrical side pockets are long and deep, holding articles such as, credit cards, ID, cash, and passports, all with hardly any detection.

The front left strap pocket is perfect for key fobs, Chapstick, essential oil rollers, car keys, hand sanitizer, etc.

The 4th function is the bungee loop, above the front shoulder pocket. This stretchy little strap will hold anything attached to a carabiner, more keys, a safety device like pepper spray or a pocketknife. 

We felt the need for such a product, with so many women still carrying their phones on a jog, hike or while bike riding. We live in a most beautiful place, with so many amazing outdoor activities to take advantage of. The Utility Sports Bra allows you to enjoy all of these activities hands free. So, whether you're going for a walk to the local store, a jog on the Bob Jones Trail or a hike up Bishops Peak, our patented one -of- a-kind design will store all your essentials for your day out.

Our long-term goal is to expand into more one-of- a-kind sportswear designs for both women and men. We also wish to support the needs of our community. By supporting other small businesses as well as such programs as The Boys and Girls Club, 5Cities Homeless Coalition, and Stand Strong, we hope to see our community grow and improve.

SCORE gave us our start and a strong foundation for business! Lew Leichter took us under his financial guru wing and went above and beyond in helping our company!


Vai Athletica logo
1165 Herndon Parkway, Suite 100
Herndon, VA 20170
(805) 547-0779

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Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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